AofIRS is the world's leading professional association for a growing community of millions of Online Research professionals and changemakers worldwide. The Association works primarily for the benefits of its members and promotes the professional "Online Research '' as a full-time occupation; as such, the Association provides a formal education, training, and credentializing system, backed by industry professionals and experts. The AofIRS is considered a major contributor in improving Web Search Skills and recognizes Online Research work as a full-time occupation for those that use the Internet as their primary source of information.